Original title: Starting today, the new Air Jordan and Nike products will be drawn on Tmall!
On September 28th, Nike and Ali announced that they have reached a strategic cooperation on the 88VIP project. Nike will provide exclusive rights to 88VIP users, and the 88VIP true fragrance law is once again added! Behind every big international brand embracing Tmall is that Tmall has become the new main consumer position for post-95s and post-00s.
The cooperation will revolve around the Nike and Jordan brands under the Nike Group, including new product sales appointment lottery channels for 88VIP users, membership rights, and 5% discounts.
Before joining hands with 88VIP, Nike had cooperated with Tmall on trendy shoe draws many times. In March this year, the number of AIR JORDAN 3 RETRO draws on Tmall reached 920,000. In April, the number of draws for AIR JORDAN 1 reached 410,000. Prior to this, Nike also cooperated with Alibaba to create "new retail smart stores." Based on previous results, Nike has upgraded its cooperation with Tmall and regards Tmall as an important channel and platform to communicate with young consumers.
在与88VIP联手之前，耐克曾与天猫合作进行过多次时尚鞋子抽奖。今年3月，天猫的AIR JORDAN 3 RETRO抽奖数量达到了920,000。 4月，AIR JORDAN 1的抽奖次数达到410,000。在此之前，耐克还与阿里巴巴合作创建了“新零售智能商店”。根据以前的结果，耐克已升级与天猫的合作，并将天猫视为与年轻消费者进行交流的重要渠道和平台。
"Nike officially entered Tmall since 2012. For example, today the cat has become a place where nearly 40 million fans of the Nike and Jordan brands connect. This is why the cooperation with Tmall is very important to us. In the future, Nike hopes to cooperate with 88VIP. Create a new landmark for Tmall membership rights and operations together." said Jin Lei, senior director of Nike's direct retail Tmall platform.
"The landing of the cooperation with NIKE Group this time is a further connection of online and offline digital exploration, providing consumers with a full-link consumption experience." said Lu Wei, the person in charge of Ali 88VIP.
More and more brands, like Nike, regard Tmall as an important platform for operating brand equity. Ali's 88VIP circle of friends is expanding day by day. Since the beginning of this year, international big names such as Prada, Montblanc, and Aquamarine have become 88VIP annual cooperation 388 brands, providing member users with exclusive rights such as 5% discount, 10 times points, and sample bonus.
Lu Wei said, "We hope to provide 88VIP users with the best rights and interests in the Internet and make friends with them." This year's 88 Member's Day, 88VIP rights and benefits have been upgraded. NetEase Cloud Music, Borrow, Meinian Health, Pet Insurance and other membership rights cards have all been added, and netizens have left messages.
In the past year, 88VIP has saved users over 10 billion yuan. In addition, 88VIP users are the most active group on the Internet, with over 100 million high-quality comments generated in the past year, and it is becoming a new landmark for member operations.